4. Build Your Platform

Lessons

Build your platform

Author: Laurie McAndish King

Build your platform

  • What it is and why you need it
  • Integration (Facebook, website, your mailing list, Mailchimp, etc)
  • Building your mailing list
  • Writers and publishers organizations
  • Trade organizations
  • Engaging with your community
Here's a link to an article explaining when it's advantageous to write for free (Spoiler alert: when it helps build your platform).